Our Story

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Little Loveys was born out of love in 2011. Like many moms, I wanted to give my daughter the joy of play makeup, but everything I found felt cheap, unrealistic, or—let’s be honest—a total mess waiting to happen. Desperate to make her happy, I turned to real makeup—the kind you grab at the dollar store.

Big mistake. Within minutes, my daughter was covered—so were my walls, my carpet… everything. That’s when I knew there had to be a better way. I wanted her to experience the fun of makeup without the mess (or the risk of losing my security deposit!).

So, I got to work. I created her very own play makeup—something that looked and felt real but left no stains, smudges, or chaos behind. Over time, I perfected it—more vibrant eyeshadows, more realistic lipsticks—all completely mess-free. Then I realized: other moms needed this too. That’s when Little Loveys truly came to life.

But what I didn’t expect was how much this play makeup would give my daughter beyond just fun—it gave her confidence. As she played, she wasn’t just a little girl in bright blue eyeshadow; she was a beautiful little girl seeing herself in a whole new way. Little Loveys became more than a toy—it became a way for kids to express themselves, be creative, and feel amazing in their own skin.

Now, I’m so proud to share that joy with families everywhere—bringing smiles to kids and peace of mind to parents.

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At Little Loveys, we believe playtime should be magical, mess-free, and safe. That’s why our play makeup is made with non-toxic, over 90% biodegradable, and eco-friendly ingredients

so kids can play freely, and parents can feel great about it. 💛✨